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HubSpot
See information from and create HubSpot contacts right from the ServiceBell dashboard
ServiceBell integration with HubSpot allows admins to quickly view important information about HubSpot contacts from the dashboard, or create new contacts from visitors within the dashboard.
To link your HubSpot contacts to ServiceBell visitors, go to the Integrations page in your ServiceBell settings, find the HubSpot card, and click the toggle to enable it. You'll be redirected to HubSpot to authorize the integration.


Providing ServiceBell with the email address of the visitor will link it to any HubSpot contacts with the same email. You can provide the widget with their email using the Custom User Identities feature. If a match is found, you'll see information about the contact and a link to HubSpot in the sidebar.

If you're using HubSpot forms to capture visitor information, ServiceBell will automatically pick up form submissions and call
ServiceBell.identify
with the email and name they provided in the form. Note that this only works with HubSpot's form embeds, not with their Non-HubSpot Forms setting or custom HubSpot form submission calls.If you either don't have visitor email addresses available on your site, or would like to create HubSpot contacts right from the dashboard, you can click the "Create new contact" button and fill out the form. This will attach the email you enter to the visitor. If you want to add additional fields to the contact, you'll be able to access the contact in the HubSpot dashboard as soon as you submit the form.
Note that if you are using Custom User Identities and providing
ServiceBell.identify
with a different email address than the one you create a HubSpot contact with, it will be overridden the next time ServiceBell.identify
is called.When the HubSpot integration is activated, all contacts, companies and deals will immediately begin syncing down from HubSpot to ServiceBell. This means you can begin building segments and automations (Journeys, Alerts, etc.) in ServiceBell based off of your HubSpot data. ServiceBell will sync default HubSpot properties that correlate with the ServiceBell object properties. You can view the synced data in the Contacts tab of the ServiceBell dashboard.
Any changes made to ServiceBell objects will be synced back up to HubSpot. For example if you were to configure a Journey that gathered phone numbers for contacts, that data will propagate in HubSpot as well.
Contact
HubSpot | ServiceBell |
---|---|
email | email |
phone | phone |
firstname | first_name |
lastname | last_name |
lifecyclestage | pipeline_stage |
Company
HubSpot | ServiceBell |
---|---|
name | name |
description | description |
domain | domain |
annualrevenue | revenue |
industry | industry |
hs_is_target_account | target_account |
hs_ideal_customer_profile | ideal_customer_profile_tier |
numberofemployees | size_estimate_low |
numberofemployees | size_estimate_high |
city | location |
state | location |
zip | location |
country | country |
Deal
HubSpot | ServiceBell |
---|---|
amount | amount |
closedate | close_date |
dealname | name |
dealstage | stage |
dealtype | type |
hs_priority | priority |
Contacts can be added to HubSpot in several ways. For example when a lead is gathered through a Journey or a visitor is manually identified during a call. There are two HubSpot properties that are created when the integration is activated that track these interactions. These properties can be leveraged to create custom dashboard in HubSpot to track how ServiceBell is affecting your sales pipeline.
Attribution Properties:
servicebell_created
- True if a contact was created by ServiceBellservicebell_influenced
- True if the contact has interacted with the ServiceBell widget in any way.
In addition to the default mapping above you can map any custom ServiceBell property to any HubSpot property. The only condition is that the data types match (cannot map a number property to a string property for example).
Instructions:
- 1.Verify the property exists in HubSpot.
- 2.
- 3.Click "+ Add Property". A modal will appear where you can configure the custom ServiceBell property and map it to the HubSpot property.

Whenever a ServiceBell call is made with a visitor that has been identified and exists in HubSpot, the call is logged in HubSpot. The logged calls will appear in the Contact's activity feed in HubSpot. The outcome of the call is noted and contains a link to the recording, if it exists.

In the event that a known visitor requests a ServiceBell call and no one picks up, a call task will be created in HubSpot. These tasks will be seen in the overall list of tasks for the HubSpot organization as well as in the activity feed for the Contact.

After completing a chat session with a visitor the transcript will be added to the HubSpot contact's activity feed.

Last modified 2mo ago